Monday, March 30, 2009

One Magic Night at the Mezcal Still

When I moved to the city of Oaxaca some 19 months ago, if you told me I was gonna to hang out on Thursday nights with a motley assortment of ex-pats playing bluegrass, country blues, old timey and rock & roll, I'd have been dumbstruck. For one thing, as a very casual guitar player of many years, I'd have told you I simply don't have the chops for it. Well, these fine fellows, also known as the Bodega Boys, are not only indulgent of aspiring musicians, but some of the guys are fine teachers to boot. So it is that I find myself many a Thursday evening by Tony's (Don Antonio's) bodega in San Pablo Etla, a village a few miles out of Oaxaca city, with my near vintage Epiphone guitar in hand, ready to pick, grin and party with the Bodega Boys.

I don't think I can describe the Bodega Boys any better than they can describe themselves, so here I respectfully quote from their myspace page as follows:
The Bodega Boys define all styles, yet are no styles. From Johnny Cash to Bob Dylan, The Beatles to Bluegrass, Hillbilly to Hellbilly, The 50's to the 70's, Acoustic to Electric, The Bodega Boys go where no cumbia, mariachi, or trova group dare. The Bodega Boys line up is continually changing and the set list will forever be a work in progress. On most nights the line up includes Don Antonio as "Toby Juan Adobe" on Vocals, Guitar or Mandolin, Johnny Rico as "The Playboy" on Guitar, Mandolin or Harmonica, Dengue John as "Alpine Elvis" on Fat Bertha the Bass and Washtub Bass Hall Of Famer, Mr. Bill Blackson as "Black Bill" thumpin' along on the one string. These days you may also find swingin' Bodega Boy Mississippi-Boston-Berkeley Brian as "The Hammer", UK Chet MATT-kins CGP on the 6120, Jazzy Jeff as "Jefe Jeffe" and Esteve as "The Red Headed Boy".

All I really need to add is that these guys are called the Bodega Boys because they play under the stars at Don Antonio's Bodega, that is to say his storage shed/workshop, which is on his fantastic country estate that includes a Bed & Breakfast guest house. Come Thursdays, the Boys set up on the patio in front of the Bodega and have a go at it.

Understand, this is all a prelude to my description of last weeks session. Instead of a regular evening of music by the bodega, Don Antonio had something more amazing yet up his sleeve. You see, less than 100 meters from the bodega, up a winding path, is the site of his Mezcal distillery. Mezcal is a distilled spirit made from agave (a.k.a. maguey) cactus. It's production and consumption is principally associated with Oaxaca. Smokey, smooth and sweet, it is not to be confused with Tequila, which is made only from Blue Agave. There are many variants of Mezcal, depending on the agave used, and of course on the distillery and the skills of those involved.

Just before this particular Thursday evening, Don Antonio sent a message to the Bodega Boys that he would be transforming Shi Shi to Mezcal, and advised that it would be a magical event. Now I'm the farthest thing from an expert on the distillation process, but I believe that he was referring to the third and final round of distillation that creates his top grade of mezcal.
I arrived fairly early in the evening to find the maestro at work with only one other observer at the still. Don Antonio actually has two stills, one the standard Kentucky/Tennessee metal barrel still, and the other a classic ceramic Oaxacan still. Each set up was slowly dripping hot mezcal, perhaps a quart every thirty minutes or so.

As the Shi Shi goes through the stills and comes out as mezcal, Don Antonio collects it in large glass jugs then transfers it to smaller bottles. He runs a test on each bottle for it's alcohol content and marks it with the pertinent information.
Within minutes of arriving, I'm offered a jicara (a small cup made from a gourd) with a taste of the latest bottling. It's hot and sweet, different from any mezcal I've tasted, slightly sour instead of smokey. It reminds me of hot sake while being something completely different—it's delicious, seductive and very much to my taste. Don Antonio checks the alcohol content of the bottling and it's 46%. Asked to guess at the content, I'd guessed 30 - 35%, as it's so smooth. Wrong!

Over the next half hour, the Bodega Boys and several friends trickle in to the site of the still, in jovial spirits. For many it's the first time visiting an active distillery—all us first timers are very curious about the project. Don Antonio is a great host, somehow managing to explain bits of mezcal and distillation lore and history to the assembled company while staying completely focused on the task at hand: running two stills simultaneously. Some of the Bodega Boys, such as Dengue John, Johny Rico and Jefe Jeff, are old hands at this and they pitch in, assisting with both the chores and explanations.

All the while, our gracious host is passing samples around from various stages of the days work. Needless to say, an early bottling of more than fifty percent alcohol is popular and draws enthusiastic comments.
Small jicaras are passes around with hot fresh mezcal, but the real treat is the communal jicara. Don Antonio fills a large jicara with a good six or seven shots of mezcal and instructs the assembled to pass it around. Some have a sip, break out in a big smile and pass it, while others thoughtfully linger over it for a bit.
Me, I'm driving a good ten miles back from the campo to my house in Oaxaca city later in the evening, so I stick to the odd sip of the latest batch rather than downing shots. It is easy to lose count, and the mezcal works it's magic on me to some degree. Ultimately I keep a grip on my consumption and wits so I'm able to make it home safe and in good order... but not before strapping on my Epiphone for a few tunes with the Bodega Boys!

Somehow or other, in the cramped space around the two stills, we squeeze in Don Antonio, Johnny Rico and myself on guitar, a visitor named Garth on mandolin, Dengue John on stand up bass with Bill Black and Jefe Jeff ringing the proceedings with the two wash tub bass attack. Despite working and sampling all day, Don Antonio tunefully croons some of his favorites and handles his vintage Guild guitar with aplomb, notably Folsom Prison Blues and They're Gonna Put Me in The Movies. He never misses with his signature song, The Ballad of Thunder Road, about Appalachian bootleggers. It's a rollicking tragic country romp of a tune, immortalized in a noirish Fifties movie starring bad boy Robert Mitchum. Clearly, Don Antonio loves this tune and relates to the renegade bootleggers that it chronicles.
The boys roll out two or three tunes at a crack then refocus on the matter at hand: Fresh hot mezcal! After all, we can make music any Thursday night, tonight is about creating a different flavor of magic.

Tuesday, March 03, 2009

Bored? Try This at Home.



This illustration of straightforward seduction will appear in the next installment of my ongoing web comic El Vocho.

Copyright 2009 Steve Lafler

Wednesday, February 25, 2009

El Vocho Marches On

Last spring, I started posting a graphic novel in progress, El Vocho, as a blog. The premise is that art boy meets science girl, they come out swingin' but fall in love. Along the way, the pair collaborates on the ultimate clean/green energy engine that runs on - you guessed it - air!

I thought I'd post the latest entry here also, to bring a bit more attention to El Vocho, but I also wanted to display it here because I drew a truly wacky thingamajig in the last panel. It is, ostensibly, an art piece by my character Eddie, but in truth, it shows that I was a big fan of both Dr. Seuss and Jack Kirby as a kid. I hope you enjoy this.







©2009 Steve Lafler, all rights reserved.

Tuesday, February 24, 2009

T-Shirts 2009: Organic, Bamboo & Hemp


T-Shirt season is just around the corner, and I've updated my offerings for custom wholesale screen printed Tees.
Check the Manx Media website for catalog links to Organic, Bamboo and Hemp T-Shirts from Onno Textiles, and of course there are plenty of Organic choices from American Apparel. I can source these shirts for any screen print job, along with the usual old school cotton Tees.
The Onno Textiles shirts are super nice, but a bit pricey. The American Apparel stuff is, of course, a fitted look for the young & beautiful (young & geeky?) and is priced just a bit more than their regular Tees.

With the Obama era here, and calls from all quarters for clean & green industry, I'm starting with baby steps in that direction with my screen print business. I should note that many jobs, especially on white or light color shirts, can be printed with water base ink that is somewhat cleaner/greener than plastic based inks.

By the way, that's a picture of my son Max, it's an American Apparel T, not organic, but I just felt like stickin' a pic in with this post! It's from our small but gorgeous back yard when we lived in Oakland.

Thursday, February 05, 2009

The King is Dead, Farewell Lux Interior

Just heard the sad news that Lux Interior, singer for the Cramps, has died of an existing heart ailment.
If rock and roll ever had a king, Lux was the man. L-U-X was another spelling for the word FUN. This man rocked. He defined psychobilly to it's core. He was bad ass and very, very funny. We'll never see another like him.
All I can add right now, the most fun I ever had in my life was my first Cramps show, at the Warfield in San Francisco, on the Summer Solstice in 1990.
Lux strode onto stage in his patent leather jump suit and black high heel pumps and announced, "I heard there were some BAAAAAAAAAAAD people her tonight!".
What followed was not a rock and roll show, but a full on pagan bacchanal, just a shit-kicking affirmation of life in all it's punk rock, hillbilly glory.
I jumped into the pit and lost my mind in an ecstatic, cathartic rumble. I lost my car keys and bruised my arm. Who cares? Maybe I was aided by a couple shots of Jack, but hell it was Lux, Ivy, Nick Knox and Candy Del Mar rippin' the joint.
Fare thee well, Lux, I'll miss you big time.
My condolences to Ivy and family. Ivy you are, hands down, one of the finest guitar players on the planet.

Saturday, December 27, 2008

Marketing for the Self Employed (an update)

Make the Phone Ring

Okay, you work for yourself providing a product or service. You need the phone to ring. You need queries about your product or service in your email in box. You need a clientèle.

Cover your Bets.
I started the Oakland, California version of my T-Shirt printing service in the spring of ’87. For seven out of the next ten years, I maintained a part time job to insure that I could make ends meet. It took time to build a clientèle that could support me. Chances are, you are jumping into self employment with minimal capitalization, so it’s incumbent upon you to insure some level of income.

Marketing plans & scams
It has been my experience that intuition supplies one with plenty of ideas about how to attract potential customers. When I started freelancing t-shirt printing as an undergraduate, I simply copied up fliers (a.k.a handbills) a couple hundred at a time and papered the bulletin boards of the University of Massachusetts campus with them (and the phone poles, and just about any other surface I could drive a staple into). It was cheap and it worked. I lived for years off of my staple gun. I mean staple guns; actually wore a few out. I took care to design fliers that communicated my message in clear simple terms, including the command “Call Steve for a quote”.

A few years back I gave up the fliers method for a couple reasons. First, there were fewer places to hang fliers. As fliers became a more popular marketing technique, they caused more trash everywhere. Cities, universities and what not became smart about eliminating places where lots of messy handbills could be posted. When I started the biz in Oakland in the spring of ’87, I was the only screen printer posting fliers on the UC Berkeley campus. It brought me a ton of business from dorms, frats, clubs, sororities and the like. Within a year, five or six screen printers started a literal wall papering of campus with fliers like mine. I had to hang twice as many to get half the jobs, and it became a low ball market. Who wants to work cheap? Not me! I’ll also mention that it had become a pain in the ass to truck all over town hanging handbills. It just ain’t that much fun. Occasionally, someone would give me a hard time for trashing up their neighborhood, and who can blame them?

From the very start, I also used what has been my number one selling tool, direct mail postcards. Again, I’ve always taken care to craft a postcard that delivers a clear message: “I do high quality custom T printing at reasonable rates, call me up right now for a quote” was the gist of it. I have usually generated my own mailing lists from local weekly newspapers (go after the advertisers and event listers), the local “business to business” yellow pages, the regular yellow pages, and directories from this industry or that. Collect addresses of companies or organizations who you would like to do business with. I’ve also bought mailing lists from data base compilers… my experience is that these lists don’t produce calls or email queries as well as lists you produce yourself.

Therefore I recommend crafting a postcard that hammers you message home, creating a mailing list and sending those suckers out. Wait two or three weeks and mail it again. Do another version of the card and mail that to the same list a few times. Advertising is a process, not an event. You have to repeat it. Keep your message consistent and it will sink in.

You can target lists at specific industries or categories. You can offer special prices at your slow times. Hone your message and drive it home. It works. Be patient.
Another marketing tool I’ve used from the start is advertising in weekly or university newspapers. You can do a classified or small display ad. It’s expensive and slow to work, so be realistic in your expectations for response. I have done campaigns with small display ads in a local tabloid. The response is not great, but it keeps my name and logo consistently in front of a focused audience. With newspaper ads (and print ads in general), be sure to budget enough to run the ad at least five or six times. Again, advertising is a process, not an event. I’m investing 3-4% of my profits consistently into advertising and marketing expenses. Often higher. Do remember to continue marketing when you are busy and flush with success. You don’t want to find yourself low on cash, with no work and no prospects one fine day, only to realize you’ve done no marketing for 21 months.
At the beginning of my career, I used classified ads in weeklies and college papers with a measure of success. These days, craigslist and other online listing sites have taken over the classified function. It's a good way to generate leads and interest, but be aware that it serves a lowball market, you will hear from price shoppers who may not be thinking about quality or service (yet!).

Your intuition will inform you of methods to reach your potential clientèle. I’m a cartoonist who has always been in love with print media. I naturally think of marketing solutions that involve print in one form or another. In this era of digital media, a 21 or 22 year old entrepreneur is going to think of digital based, web based, or maybe blog based ways of communicating their message. Without working too much at digital marketing, I’d say that most my business communication is via email in any case, that’s just the norm in today’s climate of commerce.

Google Ad Words
I've experimented with Google Ad Words as a marketing tool. It delivers a lot of requests for quotes. I have gained some new clients from Ad Words. I recommend a cautious approach to Ad Words, it's easy to spend a lot of money fast with. Start slow with a small budget. Experiment with the wording of your ad and track results. I used Ad Words when I lived in Portland, Oregon form 2005 to 2007. I kept my campaigns focused on the Portland market, as people there are very big on buying local. I had budgeted for a six month newspaper ad campaign in the local weekly Willamette Week when I moved to Portland. I believed it was a good way to introduce my service and message to that community. I sunk several thousand dollars into this campaign. I did get several clients from the campaign, but in retrospect it was clear to me that the money would have been much better spent on a carefully crafted, Portland focused Ad Words campaign.

Over a six month period, I'd invested more than $600.00 per month in a small display ad in Willamette Week. It was a relatively successful campaign in that I averaged perhaps five quote requests per week. However, when I switched my ad budget to Ad Words, a slightly smaller budget got me four times the quote requests! You can see that small business ad dollars may be more effectively spent on new media than old school print media. The funny thing, I've been a print guy all my life, I have ink for blood. But I can't argue with results, and Ad Words kicked ass on Willamette Week!

One caveat, I noticed that the responders to Ad Words were more likely to be looking for a low ball price. The people who responded to my Willamette Week ad had likely seen my clever ad and logo for weeks, and came in for a quote with the confidence that I was a quality shop that would do right by them. I am not a low ball shop, I am selling quality and service and I do not compete on price. I have no interest in working cheap, in “winning the race to the bottom” as I call it. Thus, the Ad Words responders might have been less likely to actually do business with me.

In the long run, the most effective on line marketing would be to create a weekly blog pitch or news letter, and build a list to send it to. People could sign up for your news letter at your website or blog. It would be labor intensive but cost little. It's always been my experience that elbow grease works better in marketing than throwing money at the problem.

There is no right way or wrong way to get the word out about the wonderful gift you are ready to offer for a fee, there is simply the truth that you need to consistently put your message across. If something doesn’t work, dump it and move on.

By the way, as usual, I’ll tell you I’m no huge expert on this. Just sharing what works for me, and a bit of the thinking behind it. I might even recommend looking into some of those books on guerrilla marketing. Do a web search or something. No doubt here are a million people on the web selling marketing schemes. Look out for snake oil salesmen!
Finally, I’ll mention that from time to time I’ve done a campaign of ads, mailers or whatnot that utterly failed to garner even one phone call. Hey, at least it was tax deductible!

What Really Works?

I’ve been running the current version of my business for twenty years. With all the marketing that I do, at least two thirds of new accounts come from recommendations. So the moral of the story is do quality work, be friendly and deliver a solid value. Never give up! Soldier on and do your best.

Just for fun, I thought I'd make a list of how some of my clients came to me:

Sarah's Science, summer science camps for kids and after school science education. Recommended by a friend and colleague in the design/illustration community. Sarah Shaffer, proprietor, is as close to a soul mate as I'll ever find in a client. I do illustration for her too, and we are clearly both from planet bug. Or is that planet slug?

David Boyer Designs, successful designer of Hippy tourist shirts in the San Francisco market. I was already friends with Mr. Boyer, via a mutual cartoonist friend. We've done shirts together since '94 and are still going strong. We owe it all to rich tourists and Jerry Garcia. Thanks Jerry! Goddammit, what I would not give to see you walk onto stage just one more time, Tiger in hand, to rock my soul.

The Residents, legendary San Francisco purveyors of music and satire. Their merchandise person saw my flier in Berkeley on her street! She did not know I'd been a fan for 15 years. When she quit, another merch guy took over and I figured the party was over after five great years of printing eyeball shirts. But no, this new dude, name of Dren, started Astropitch; we went another four years and did massive piles and piles of shirts for such acts as Peaches, Chix on Speed, and Anticon along with many more fantastic shirts for the Residents. Dren then bought his own T Shirt press and took production in house, oh man poor guy I would not wish that on anybody but myself!!!!!!!!

Margaret Cho, brilliant comedian. Fellow cartoonist Adrian Tomine designed a T Shirt for Margaret, and recommended me to her manager for T shirt printing. I did Margaret's shirts from '99 to 2007. She runs a great organization. Honest, efficient and soulful. A real sweetheart, and one bad ass trash talking hot mama. I never saw any entertainer sell shirts faster than Margaret when she was on a roll, her fans are nuts for her. Nothing but fun. Wish I still had the gig, but management changed and I was out.

Apple Computer, I was hired by the chief engineer of a key hardware project to do a shirt for Apple. He was one of my pot smoking buddies from freshman year of high school! Only did one shirt for Apple, as he soon left for another silicon valley company. I got to design it too, did a cool cartoon illustration for the project.

Sony Music Distribution. Shirt & Illustration jobs for Screaming Trees, Alice In Chains, Mike Watt, Leonard Cohen, Johnny Cash and many others. A Sony Music promo guy, Big Tim, was my flat mate in Oakland, he fed me great jobs for years. Here was an exemplary human being who truly wanted to help just about everyone he met, and it was my immense good fortune to know him.

EMU Cultural Forum. This campus organization at the University of Oregon was responsible for putting on concerts on campus. I did shirts for the security and staff for many shows, including Frank Zappa, The Ramones, Iggy Pop, The English Beat, Bill Cosby, Willie Nelson, The Beach Boys, Kenny Loggins and many more. I wrote them a passionate sales letter about how I would go the extra mile for them, and then some. It worked, and it was huge fun early in my “career”.

SFJCC. San Francisco Jewish Community Center. I cold called them on the phone when I was broke in the spring of '87 to see if I could print some of their summer camp or recreation T Shirts. I hooked up with Jefrie Palmer, a great guy, and produced piles of shirts for them over a twenty year period.

OCCB and Bulldog Coffee Shop. From 1996 to 2005, I printed shirts for a variety of Oakland based medical marijuana providers. I was recommended to them by a good friend who was their lawyer. In turn, I had met this lawyer friend through one of my cartoonist pals. This lawyer dude was amazing, he argued cases all the way to the Supreme Court for the OCCB. The medical clubs had a popular product, to say the least. They also loved T Shirts and sold a lot of them. Early on, I took some pay in trade, but soon realized I had no need for thousands of dollars worth of herb! Okay, a little weed is fine guys, but I actually need $$$ to pay the bills! Lots of fun, but some of those beefy security dudes freaked me out a bit.

Sweet Potatoes, a somewhat big time producer of baby/toddler apparel. One of their production supervisors saw my flier on a phone pole on Fourth St. in Berkeley where their office was then located. They would give us fabric panels to print that were later sewn into garments, large scale production stuff. It was funny because I just had a homemade press at the time, and a spot dryer, I was just this side of fly by night! And here comes Sweet Potatoes, giving me runs in excess of 10,000 pieces. Their production guy, Paul, keeps asking if he can visit the shop. It was just too funky to let him in! When he finally realized how small scale I was, he was a bit horrified, but actually was also impressed at what my staff and I could pull off on our funky equipment. He did split after feeding us jobs for three years, as they started sending production offshore. They invited me to match pricing they were getting from Guatemala. I don't think so!

Okay, that's enough of that. Notice that most of these clients came from recommendations or personal connections rather than from marketing messages. Certainly I've gotten dozens of clients as a result of my marketing. But bottom line, if you circulate, have fun and hand out your card everywhere, you will have all the business you need.

Thursday, November 20, 2008

Cartoonist Interviews: An Outstanding New Blog

The emerging artist/cartoonist Austin English, a young man of singualr gifts and inspiration, has started a great new blog entitled 20 Questions With Cartoonists. As well as being a unique, original artist, Austin has a parallel path as a journalist of comics and cartooning, and has distinguished himself there too.

It's my good luck that Austin considers me a worthy subject for his 20 questions, and my answers can be seen here:

20 Questions With Steve Lafler

If you do bother to read it, soldier on all the way to the comments, where I think my best answer is to be found.

Monday, November 03, 2008

Them Old Time John McCain Blues

Remember folks, Sarah Palin is only funny if she loses! I've written a little old time blues ditty to insure an Obama victory, as follows:

Them Old Time John McCain Blues


Go Obama!

Wednesday, October 15, 2008

HowTo Start A T Shirt Printing Business




In these times of economic uncertainty, there are lots of unemployed people with little prospect for getting a job, and plenty of young people starting out in similar straights. The current economic mess is pretty rotten, but I believe it is possible to start a successful T Shirt printing business in times like these, because I did it myself!
When I graduated college in 1980, we were in the midst of a deepening recession. It was a cyclical downturn, not as bad as today, but wait! I was living in Eugene, Oregon. The lumber industry was really in the dumps, making the Eugene economy really dreadful. Unable to find work, I began freelancing T Shirt jobs while searching for a more secure position. When I sold my first shirt job, I simply got a down payment from the client for the necessary supplies, and I was off & running (lucky for me, it was an easy one color print!). Here we are 28 years and several economic downturns later. Sure I did great in the boom times, but my T Shirt printing business always put burritos on the table in the down cycles too.
If you have a garage, basement or spare room you can use, you're ready to go. We'll look at screen printing 101 in a minute. First, I will make a radical claim. After investing just a couple to a few hundred bucks in basic tools and equipment, you will be ready to print your first job. I believe a profit can be made from the get go in the Custom Screen Printing business. I direct your attention to my blog entry, The Zero Overhead Model for a description of my business model. Be sure to take a peek also at The Win – Win Deal, a sort of philosophical underpinning to how I conduct my business relationships.
A business is nothing but a web of relationships. I have a business because I have healthy relationships with my clients. They talk, I listen. Sure, you should do lots of marketing, study the various techniques and theories, but I guarantee if you circulate and talk up your business day in, day out, you will attract clients. Be sure to pass out business cards left and right!

Now let's dig into the screen printing overview. Whether you are an out of work fancy pants graphic designer or a DIY punk rocker, one of the best small scale entrepreneurial businesses to start is a T-Shirt printing business. The initial investment can be modest, and a profit can be realized quickly with proper care to details. A screen print on a T-Shirt looks great – screen printing ink is bright and dynamic. I'll mention ink jet printing and digital imaging later, but the thrust of this piece is screen printing (a.k.a. Silkscreen).

Here is a list of materials you will need for your first project: Wood (or metal) frame stretched with screen mesh, piece of foam rubber to fit inside frame for exposure process, screen printing ink (Union water base in is good to start with, or Speedball brand can be found in some art supply stores), squeegee, light sensitive emulsion, Light source (a halide work light is good), glass & weights to hold the glass down on the frame, and your design on transparency or film (the design should be positive, not negative on the transparency). Oh, and T Shirts to print on.

A well stocked art supply store can sell you all the basic screen print materials listed above. It is recommended to comparison shop, as the prices may vary dramatically. Also check with your local industrial screen print supplier (under “screen printing/supplies” in the yellow pages or online). If you are serious about setting up a shop, you want to buy from an industrial supplier like Midwest Sign & Screen.
Here are the steps to produce your first screen print project. Clean your stretched frame with mild soap, rinse and let dry for at least an hour. Coat the screen with light sensitive emulsion (check instructions for light conditions appropriate to your emulsion). Coat both sides then scrape away excess emulsion. Let dry overnight. If you didn't buy a pre-stretched screen, you will need to put your screen fabric on the wooden frame, so taut that you can bounce a coin on it. You can use a staple gun, but take care not to rip the screen mesh with the staples.

Put your art/design on a transparency. Either draw with india ink on translucent vellum, or print the design on vellum or other heavy transparent paper on a laser printer. Inkjet printers often do not create an opaque enough image for burning a screen. Warning: Some laser printers are too hot, and will melt vellum!!! If you draw on vellum with india ink, go over your lines or brush strokes twice to insure opacity. I successfully used a HP laserjet for years to create transparencies. It was necessary to use the HP brand cartridges; the generic/refilled ones did not make a dark enough film to successfully burn a screen. You can also send your graphic file to a film output service bureau for your film positive.

Burning the screen: SEE DIAGRAM at top of article. You need to do this step in the dark. I used Ulano Fotocoat TZ, an emulsion you can use in low light, check the instructions for your emulsion. Put your foam rubber on the floor or a table. Put your coated screen frame over it on the inside side of the frame (leaving the flat side of the frame pointing up). Put your transparency upside down on top of the screen. Put your piece of glass over the transparency, and weight it at the edges with books or some other heavy objects. If you have ink cans, they will do fine because they are heavy. Hang your light source about 18” above your screen and turn on for recommended exposure time. Develop with warm water. Spray the screen until the image area is free of emulsion. If your screen doesn't develop, use more water pressure. Blot both sides with newspaper when done developing, to remove excess emulsion. If your emulsion comes off too easily, ruining your image, increase your exposure time. For years I used a tanning bulb to burn screens, it had the power necessary to burn a fine screen, including halftone dots! Later I used two halide work lights, those suckers are pretty hot so use caution!

Let the screen dry. Put over T Shirt and add ink to one side of the screen, creating an “ink reservoir”. Holding the screen frame down firmly, pull 2 – 3 strokes and lift to check your print. Clean screen immediately when finished. You can do multiple prints. If your print smudges, try a finer screen mesh. If insufficient ink gets on the T Shirt, use thinner ink or a more open screen mesh. I used to print one color jobs in my dorm room with no press, just the screen frame and a squeegee, it kept me in beer money and date money!
A word about inks, for years I used a homemade press and waterbase inks (Union brand is good). Most commercial T Shirts are printed with plastisol, a plastic base ink. You will need a dryer to cure plastisol. I recommend an entry level spot dryer, it maybe runs 5 – 600 bucks. Shop around. I was in the biz for a decade before I got one! If your business takes off, you will eventually want a spot dryer and a conveyor dryer.
Injets and digital technology. Yes, you can print backwards on “T shirt transfer paper” with an injet printer and iron the design on a shirt. It's a cool way to go for short run, full color. Also, there are now machines from U.S. Screen that do digital imaging direct on shirts. They are great machines but start at 17K or so, we are talking serious capital. Sure, I want one, but it just ain't in the cards for me at present. By contrast, my 6 color, 6 station workhorse manual printer was a marvel, and it cost only $3600.00 brand new. Paid for itself in a couple months, and it's still running today 9 years later in my buddy David's shop.
The other diagram is my design for a homemade three color T Shirt press using thick plywood, masonite, screws, nails, sawhorses, and screen frame clamps. It's funky, but you can print tight register three color jobs on this rig with practice. You may want to sell only 1 color jobs until your level of craft improves, and you can confidently handle multi color work.
So let's build a press—start with a 4' X 4' piece of 3/4” thick plywood. Cut the shirtboard area away with a jigsaw. This is a lot of jigsawing, start with a fresh blade. The channels should be 2.5 – 3”. The indents at the back of the shirt board are for the material at the bottom of the T Shirt to have a place to fall as to not interfere with the print. Round the corners at the front of the shirt board so as not to catch the shirts as you load them onto the press. Run a 3' long piece of 2” X 2” under the shirt board /press table for support. Bevel the front of the support board, again so it doesn't catch shirts as you load them on the press.
Top the shirt board area with a piece of 1/4” masonite to create a smooth printing surface. Nail down with brads at the edges, out of the live print area. Buy 3 sets of screen clamps from a screen print supply house and mount them on 1/4” masonite too, so they are at the same level as the shirt board area. With this homemade press, you will be making your own screen frames to fit the peculiar size of the press. Painting stretcher bars work pretty good, or just buy 1” x 2” or 2” x 2” wood to make your frames.
There are many fine rotary manual presses for T Shirt printing available, both new and used. I recommend checking the Screenprinters page of industry links of suppliers for presses, dryers, shirts and equipment. NOTE! This is the most important link in this post, it's a virtual bazaar of everything you need to get into this business. Remember too, all the suppliers want to sell you as much stuff as they can. It's fun to get all the latest gear and equipment, but experience tells me that a profitable shop buys only what it needs to produce the work it has.
A note about pricing jobs. I started out as a hungry student who needed to learn how to make a decent print, so naturally I came in at the low end of the price scale in the shirt biz. Once I got the quality thing down, I charged a higher than average fee. There is always a market for quality. Most buyers are looking to push your price down, especially after years of low cost Walmart stuff from China!
Don't work cheap, it will just piss you off. Talk to people in the field to see what the going rates are. A screen printing press should generate at the very least $50 per production hour for a small scale shop, really $100 is do-able. If you can put together 10 - 20 production hours per week you will be fine. There are lots of other business tasks to eat up the rest of your time, believe me.

If you are seriously considering trying a business like this, do not hesitate to email me with any questions. I will answer them as well as I can.
Copyright 2008 Steve Lafler.

Saturday, October 04, 2008

El Vocho gets chubby


I just posted a nice chunk of new material to my online comic El Vocho. In fact, I've done 24 finished pages (of course, it gets all chopped up online).
The old school method of publishing a graphic novel in progress, of course, was to issue a series of comic magazines as the work was created. That's what I did with my BugHouse material in the 90s as I buzzed it out.
These days, the economic model is completely different--the graphic novel is the elegant, efficient mode of print packaging (I need sell only about 400 books to get to profit!!!), and the "new media" (?) is here to flog, disseminate and otherwise bang people over the head with your message.
In any case, there is now enough of El Vocho up there to be entertained and amused, and to get a handle on the characters. I recommend digging into the archives on the El Vocho blog site, start at the beginning and read the chapters in order. IF you like it, spread the word!

Anyone who really knows me will tell you I'm a bit the wild eyed zealot, so I will just go ahead and say this: El Vocho will save the world! Or at least, it's a story about saving the world. From what?! From Big Oil, and our horrible addiction to oil, of course! Por Su Puesto.

I hope to complete the book and publish it as a GN by next summer. I'll be in the U.S. for at least a month then and will be looking to get around to promote it.

Steve Lafler

Monday, September 22, 2008

Steve's Online Gallery



I've posted my inventory of paintings at stevelafler.net, I'll be adding stuff to this page as it emerges from my studio.
Featured here are Jelly fish vortex and Mr. Transtastic.

There is a range of work old and new, all offered at decent prices.

I handle billing / payment via Paypal. Shipping is via DHL, which is included in the prices as marked. DHL takes two days to zip stuff from my home in Mexico to the U.S.
It's my policy to offer a money back guarantee if any work arrives damaged.

Wednesday, September 10, 2008

Cave Paintings & Howlin' Wolfman


Since moving to Oaxaca last year, it's been my ambition to begin painting again. I'd actually taken a degree in painting some 29 years ago, so the will to sling paint around has a precedent in my life.
I've painted in fits and starts for the past six years, and it's been both gratifying and frustrating. The process of creating color images with paint is so thrilling, but of course difficult as I have yet to master the tools and techniques.
In any case, I've been at it for a few weeks here and tonight I'm posting some of the early results. As I continue, I will be marketing the new work via various web channels.

Once I have a decent inventory I'll begin a gallery search; I hope to find at least one west coast and one New York/east coast gallery to represent me (any hot gallery tips, please zip me an email).

It will be a gradual process, as I'll court the muse on her own terms--and meanwhile I continue work on my next graphic novel, El Vocho, which is of course a full time job in it's own right.

As I create more canvases and get my marketing figured out, I'll post more here about my budding painting career.

Images ©2008 Steve Lafler, all rights reserved.

Tuesday, September 09, 2008

Thomas Friedman Articulates Argument Against McCain

I heard an interview with NY Times columnist Thomas Friedman on Fresh Air last night. The dude rocks, he argues for a green energy revolution with candor and wit. Oh, let's not forget he has a command of the facts, too.

He articulates the most concise arguments I've heard yet against a McCain presidency, pointing out the absolute lunacy of the "Drill, Baby. Drill" chant heard at the Republican convention. Continuing oil addiction makes for bad politics, bad business, and would be bad for the environment, the economy and your health. But the oil industry has the army of lobbyists, and pays for the campaigns of the weasels in Washington, so we hear utter idiocy like "Drill, Baby, Drill".
Don't take my word for it, check out Friedman's new book Hot, Flat and Crowded, and his N.Y. Times column.

I wrote in this blog a couple years back about the coming boom in clean energy, Friedman points out that tax credits from the federal government need to lead the way. McCain consistently votes against this, even when it would mean piles of new jobs in his state!

Go Obama!

Thursday, September 04, 2008

Shotgun Wedding

A song for John McMcain and Sarah Palin, as follows:

There once was a reformer whose name was John McCain
Now he's the candidate but he's plainly not the same
No, John is not the same

Now maverick John went to choose himself a veep
He didn't tell nobody--the veep secret he did keep
Oh, veep secret he did keep

John vested Sarah Palin, he did it on his own
Asked for no opinions because of his thick dome
Oh, because of his thick dome

Now Sarah's on the ticket, she has a pregnant kid
Let's have a shotgun wedding, before John flips his lid
Oh, before John flips his lid
Oh, before John flips his lid

(Sung to the tune of Jack-A-Row)

Friday, August 01, 2008

Living the Dream: The Expatriate Entrepreneur

For many, the grass is always greener on the other side. Me, I tend to be content where I am as an entrepreneur who creates his own job. However, the wife and I have fostered a dream for years of living a gracious expatriate life in the elegant colonial city of Oaxaca, Mexico.


Situated in a highlands of southern Mexico at the confluence of three mountain valleys, Oaxaca has a history of several thousand years of continuous culture amidst it's charming colonial splendor. Serena and I spent half of '97 living and working here, and vowed to return.


Things were different in '97. We were both engrossed in creative work that did not require daily communication with the outside world. As the internet was barely out of diapers back then, Oaxaca truly felt remote from the bustling atmosphere of our Oakland, California home. I had left my business affairs in the capable hands of a trusted associate. This worked well in terms of sustaining the business, but the carrot I offered was most of the income while I enjoyed my half year off to work on a graphic novel. It worked short term, but the lack of income brought me home after six months.


As of this writing, it's been just a few days shy of a year since we moved permanently to Oaxaca with our young family to live our dream of an expatriate life here. I am happy to report that it is eminently doable. Both of us are working from our new home via internet and phone with few problems, enjoying the relative strength of our earning power in a charmed area with a lower cost of living.


First of all, a note to parents on the move. Serena did a pile of research on schools in Oaxaca, and we were able to find a fine private school for our two kids for under $500.00 U.S. per month for both. With the sorry state of education in the U.S. at present, we are very pleased that our kids are learning a second language and critical thinking skills here. There are schools available for a range of prices with a variety of approaches. Our school is more writing and creative based, yet still offers a fine academic experience.


Now, to the meat of the matter, how the heck do I run my business from Oaxaca?! There are a few key details to the nuts and bolts of it all. First of all, I picked up a deal of a laptop from Dell. I recommend buying a “refurbished” computer from Dell, as you get a (basically) new computer that someone returned for one reason or another. Dell gives it a thorough check and resells it at a deep discount. It is a great value and I needed to replace my five year old desktop machine in any case.


In Oaxaca, we had two choices for internet, Infinitum from TelMex, the phone company, or cable from Cablemas. We had a rental house for the first several months (before buying a house) with Infinitum internet. It was decent high speed internet, but I will say that the speed of the service varied. Who knows why? Also, the modem broke and TelMex was more than happy to sell us a new one! Ha, service with a smile for a price.

When we bought a house recently, we went and talked to TelMex. It was about $200 U.S. just to open an account, and then it would take 4 – 6 weeks for them to show up and get us rolling. Thanks, and goodbye TelMex! We went to Cablemas, they opened an account for 15 bucks and we had internet, fastest I've ever had, the next day!


Next up, phones. We have a Skype account and a Vonage account. Both offer impressive capability to call the U.S. or anywhere else for a pittance. With Skype, you need to buy a microphone for your computer. Big deal, I picked one up for 5 bucks. You download the software and give them a card number. Boom, we were calling the U.S. for 4 cents a minute the next day. The only problem is you don't have a phone number where people can call you, you have a Skype name. Anyone who has a Skype account can call you, provided you are at your computer with the sound on!

With Vonage, I signed up for an account offering 500 minutes per month for about $19.00. It cost maybe $70 to open the account. You can pick the area code for your phone number, I picked the S.F. Bay Area since most of my clients are there.

Vonage offers various pieces of equipment to use for calling, you can get a flash device phone that plugs into your USB port, or you can order a router that hooks up to a phone. The latter may be better as it can be set to ring, so you don't have to be at your computer with headphones on to get a call.


Thus it is pretty easy these days to hook up basic office services abroad. What else might you need? Oh year, clients! It is my good fortune to have a roster of truly great clients who I have done business with for years. By respecting them and delivering value, we have built relationships of long standing that are beneficial to all parties. They hold up their end by paying the invoices!


As my business is custom screen printing of T Shirts and sportswear, it's necessary for me to have great suppliers and associates, too. Again, it's my great fortune to have two printers working with me. Both are consummate professionals who I can count on. We have many years of working together behind us. The key thing with my clients and suppliers is that we have built trust with each other over time, thus all these people are willing to continue dealing with me from a distance.


With my wife's work, the case is even more interesting. With a background in travel writing, journalism and teaching, she opted to try her hand at freelance writing from Oaxaca. There are plenty of interesting jobs teaching English available, however the pay scale is on the low side.


Amazingly, Serena has built a clientèle that delivers decent paying work to her just since our arrival. She has outstanding credentials as a writer, and she can deliver the goods. She sifts through writing jobs offered from a variety of sources, including craigslist. It does take a lot of time and patience for her to find decent gigs; I'd say that 98% of the writer listings on craigslist are looking for a freebie.

As it took me several years to build a viable client base, I'm fairly amazed at the work Serena has been able to generate in short order.


An important consideration in any work from abroad scheme is how to get paid? The easy, surefire answer is to use Paypal. Both Serena and I bill clients through the online payment service with no problems.

As some of my clients are businesses that prefer to pay by check, it's incumbent upon me to maintain some accounting functions stateside. Here again, I recruited a trusted associate of many years standing to handle deposits, payables and some basic office traffic directing. He puts in an average of 4 - 5 hours per month (my business is small and simple), and I pay him well for it--he provides a critical lifeline to commerce in the U.S. and is truly a key man.

I'll conclude that it's quite possible to freelance from abroad if one is highly motivated and has ample resources to launch the whole venture. Good luck to any who try! Anyone with questions can post a comment and I'll answer as best I can.


Steve Lafler

Thursday, July 24, 2008

Sophomore novel from "Lucky Man" Ben Tanzer


Early in 2007 I published a fantastic debut novel from writer Ben Tanzer, Lucky Man, on my Manx Media imprint. Now Ben is back with a new novel, Most Likely You Go Your Way and I'll Go Mine, on Orange Alert Press.
Here is a description of the new book:

Most Likely You Go Your Way and I'll Go Mine takes place in an early nineties New York City and follows the romance between Jen and Geoff the novel's two main characters. It is a story about fathers and sons, mothers and daughters, the value of friends, the reason its best to go out for coffee on first dates and what exactly defines being on the rebound. The characters riff on their favorite books, channel Yoda and Bob Dylan, deal with siblings and try to make sense of a world that shouldn't be as confusing as it seems to be. They also seek greater self-awareness and debate why Dallas will always be superior to Knots Landing, even as they find love, lose it and find it again.

Interested parties can pre-order the book by visiting this link:
http://oapress.blogspot.com/2008/07/pre-order-pre-order.html
Go Ben!

Monday, May 26, 2008

Buying Real Estate in Mexico


Once upon a time, I was between apartments in San Francisco. The shared housing scene was tight and I could not find a place to live. Some friends of means had a huge loft space up on Bush St., borderline between Pacific Heights and Japantown. They would be spending the next several months in their place in SoHo, NYC—would I be interested in house sitting their enormous, elegant loft for several months while they were away?


Of course I accepted, and greatly enjoyed spending the fall of '85 in that gorgeous spot. I've lived in many places both splendid and dismal since, but I've always wondered if I'd get another crack at “loft living”.


Here we are, almost 23 years later, and I'm sitting in a new construction modern boxy townhouse in urban Oaxaca—my wife and I just bought this joint, having finalized the deal last week. The place is big and rather sparse, but has stylish modern touches and just enough classic Mexican elegance (a nice inner courtyard with sliding glass doors on three sides!). Best of all, there is rooftop access with a safety wall that we plan on developing into another living space with garden, hammock, yoga area and perhaps even a Tiki bar.


Certainly this is a more rough and tumble neighborhood than the Pacific Heights/Japantown locale, but it's a more private street with less traffic than Bush St. in San Francisco; there is a hum & vitality here that is hard to match. This place is in point of fact the loft living I used to imagine for myself, located in the splendid cultural mecca that is the city of Oaxaca.


Oaxaca is the seat of a vibrant indigenous culture. The Zapotec and Mixtec peoples (among others) having been hanging around for several thousand years so far. Art is alive here, the markets burst with a wild array of local crafts–pottery, carvings, masks, weaving, paintings and more. There are galleries featuring a wide array of styles and sensibilities, and many outstanding museums.

To be a Oaxacan painter of note is a mark of honor and dignity. The respect and stature earned by the greats is traditionally paid back to the native village with the construction of parks, schools and museums as a natural gesture of thanks and community service.


The city was also the scene of a year of revolt in 2006, as a teacher strike widened to a general strike against the corrupt state government. Roving goon squads working for the Governor shot several demonstrators, and indeed killed Brad Will, a journalist from the United States. Ultimately, the federal government sent in forces to quell the rebellion and support the Ulises Ruiz, the Governor.


The feds paid lip service to protecting the people and keeping the peace, but no one was fooled by the rhetoric. It is a testament to the energy, strength and resourcefulness of the people of Oaxaca that the city has quickly sprung back from these dark days with a somewhat booming economy and cultural life. No one knows what lay ahead politically for Oaxaca. The teacher strike is a long standing tradition in Oaxaca. My understanding is that the government would usually throw them a bone, an inadequate pay increase. It was the new Governor Ulises who decided in '06 that the teacher strike needed to be crushed. As I write this in late May, the teacher strike for the year is on again in the Zocalo (town square), and who knows what will happen this time. Has Ulises learned anything? I doubt it.

I will say I feel easily as safe here, if not safer, than I did living in Oakland.


IN any case, having spent several months in Oaxaca in '97, Serena and I always knew we would return, but this adventure and commitment is far and away beyond what we could have imagined for ourselves, yet here we are. For us, this is a perfect environment for our shared adventure in creating a freelance, Bohemian life for ourselves and our little family. It's not lost on us that our expenditure of about $200,000 U.S. For this new house is less than half of what it would have run in Portland, Oregon where we most recently lived. I won't even speculate on what it would run in the Oakland where we had lived for many years, let alone San Francisco or New York.


As we are about to spend our third night in the new place, it's the perfect time to reflect on the whole experience of buying real estate in Mexico. Last week, we went to our Notario's office downtown to sign the final papers with the seller, and then it was off to the bank to fork over the bucks. Actually, it was earlier that morning we met our selling agent at the house for a final inspection, to see that our requests had been met before headed to the Notario's to seal the deal. Standing in the kitchen with my wife Serena, talking to our agent Luz, I slid into a crystalline mental acuity, a timeless hyper-awareness of the moment. Part of me was at a remove, observing the scene, commenting “Steve, here you are buying a house in Oaxaca, Mexico. How do you like that, motherfucker!?” Quite a bit, thought I! I felt intensely alive, delighted, surprised and a bit alarmed.


Where Serena and I are concerned, I am fond of saying that I believe I won the relationship lottery. We are truly simpatico—strikingly different people with many shared values and tastes, we have a shared sense of mission and routinely accomplish amazing stuff together. So it was no surprise to me to be standing next to this remarkable woman at the Notario's office that morning, buying a house in lovely Oaxaca de Juarez.


Time now for a brief breakdown of what it takes to buy a house in Mexico, and some of the differences with buying in the U.S.


Some folks reading this will wonder what we are doing in the office of a Notary buying a house. In Mexico, real estate deals are handled by a Notario. This is a very different position that a Notary in the U.S., the Notario in Mexico is more like a lawyer specializing in real estate transactions. They handle the title search and legal transfer of title, and the write up the buyer/seller agreement. I understand that the money usually changes hands in the Notarios office too, but more on that later.


We started the process of looking for a place in late February, having rented for about half a year, we knew we wanted to stay and were ready to begin the search. Our first step was to contact a great agency in Oaxaca, Tierra Oaxaca, run by a husband and wife team of Todd and Silvia. They showed us a number of outstanding properties both in Oaxaca and in the “campo”, the outlying villages. In fact, we offered on one place in Colonia (neighborhood) San Felipe del Agua, but got outbid, and consequently did not get the place.


Mexico has no equivalent of the Multiple Listing Service, so it soon became apparent to us that each Realtor has their contacts and listings that are finite. To get a true sense of the market, it is necessary to work with more than one Realtor. It's worth noting that Todd and Silvia have the commendable ambition to open up the Oaxaca market to the practice of sharing information among agents for the benefit of buyers, sellers and agents alike.


We went ahead and talked to several agents and saw many properties. Although some had great features, it was clear to us that the house we ultimately bought fulfilled the most of our requirements for living and work space (as we both freelance from home) and the location had both urban amenities and proximity to the kids' school.


The agent we bought from, Luz, is a world class character, an appealing combination of utter charm and charisma along with an intent hard sell approach that would do any used car salesmen proud. The first place she showed us was up on a dramatic hill in the fast developing Colonia Loma Linda. We dubbed this joint the Rock Star house. We loved it. It was a sparkling new mansion on a hill, tricked out with beautiful finishes. We lusted after it. The siting of the house and the view were spectacular. Now, this would be a 1.25 million dollar house in Oakland CA, where we lived for a long time. Here, they wanted about 270K for it. It was 70,000 dollars above our stated budget, but we actually tried a lowball offer on it.


No go. Sellers here in Oaxaca would rather sit on a property and wait for their price than sell low, it appears. I would say it's a mild buyer's market here. There are more sellers for sure than buyers, but it's not like the current downturn in the U.S., prices are still climbing here. This urban area is growing fast and the demand for housing is driving prices up. It's expensive by Mexican standards in Oaxaca, which is ironic as this is one of the poorest states in Mexico. But a growing population and a strong & growing ex-patriot population keeps prices headed up with a tight supply of land and houses.


No rock star house for us, we are relieved. We did not come here to live beyond our means. We spend a few more weeks looking around and we go back to our modern boxy loft with Luz several times. She is pressuring us to sign all along, but we hold her off. Finally, deciding this is the best place for us, we lodge a lowball offer and are rebuffed. Ultimately we get the price down from 2.3 million pesos to 2.1 million, but we were trying to get it for 1.85. Switching strategies, we asked for a safety barrier and staircase to the rooftop at the 2.1 million price, and the developer agreed! This will make it possible for us to create a rooftop garden/oasis in our urban townhouse.


Faced with a provisional verbal agreement, it was incumbent on us to execute a series of moves to seal the deal in the unfamiliar Mexican market.


We needed to repair to the offices of the Notario of our choosing to write up the Compra/Venta agreement (choosing a Notario—ask around for recommendations from Mexican friends and acquaintances), and we needed to put down some earnest money on the house.

Turns out in Mexico, for new construction, one is expected to plunk down a large chunk of earnest money. We take the plunge and agree to pay half up front, with the balance to be paid when the house is finished.


Any further negotiation that needs to take place happens at this point. The Notario wrote up a boiler place compra/venta agreement. We looked it over, showed it to friends, and reconvened at the Notarios office with the seller and gave a list of things we wanted to add to the agreement. As our seller is a decent man doing quality work, he had no problem with our additions.

The truly hilarioius and indeed hair raising part, the guy wants the down payment “En effectiveo”, also know as cash. How else can he avoid reporting the income??? So, away we go the the bank with him. We withdraw one million pesos in cash and hand it to him, a literal bag of cash. He stuffs it in his backpack and heads down the street with it. He made it home alive, as we soon see him again.


It's worth mentioning that our sales agent, Luz, had helped us open an account at Scotiabank, making it possible to transfer funds from the U.S. for the deal. To open a Mexican bank account, you need two Mexicans to vouch for you, and our agent and seller did just that. Without them greasing the wheels, it could have taken months to open an account. Luz marched right in, jumped the line and got the manager to give us VIP service. It's rather embarrassing to do this, but on the other hand that's just how stuff gets done here.


I need to mention also—as foreign nationals, we were required to apply for a permit to buy property in Mexico. As part of the permit, you agree to adhere to Mexican law in any legal dispute surrounding your property, you waive the right to bring any legal action under U.S. Law. This permit ran us four hundred bucks each, plus another hundred each for the Notario to handle the paperwork and application process for us.

The Mexican love of bureaucracy reared it's silly assed head here. My name on my six month tourist visa was listed without my middle initial. I had to jump through a few hoops, file some forms, pay a forty dollar fee and visit the immigration office two or three times and act contrite to update my visa with an added “J” for my middle name! Then I was able to successfully apply for a permit to buy property in Mexico.


Once we'd gotten the agreement done and paid the earnest money, it was just a matter of waiting for the house to be finished. “It will be done next week” stretched out to about five weeks, but indeed we felt it was done in good time. For sure, we had a couple meetings at the house making lists of things that needed attention for the house to be truly done. Naturally we had more leverage to get details fixed before we pay the balance!


Then, a couple more trips to the Notario for a provisional title document (The real deal, the Escritura, follows after a few months of red tape). We pay the balance (another huge bag of cash!), we pay the Notario the wild fee of a few hundred bucks, and we own our new casa in Mexico.


Oh—one more thing, there is a transfer tax. It is tradition to flat out lie about the value of the house, usually listing the value of the land alone, having done this we figure we will be hit with about a $1500.00 tax bill.


Now the next part of the adventure—who know's what it's gonna take to set up a phone line in new construction here, let the Byzantine process begin!


Wednesday, April 30, 2008

Albert Hoffman, A Fine Human Being

Just heard over NPR that Albert Hoffman has died at age 102. Who can argue with living to such a ripe old age. By any measure, this man was a very successful human being.
Of course, Albert Hoffman is best known for the synthesis of LSD-25 in 1938, and for inadvertently dosing himself in 1943. He went on to lead a dignified life, intelligently discussing and analyzing his great discovery for the balance of his long life.
I won't bore anybody with my own views on LSD and psychedelics here (just read enough of my comics and you'll catch the drift of my opinions); I would simply direct attention to my link to Hoffman's Wikipedia entry. Draw your own conclusions.
Okay, allright, one final note. I would say that it's hard to take any critic of LSD and psychedelics seriously if they have not tried them, just my subjective opinion.

Wednesday, April 16, 2008

Here We Go Again: El Vocho


As mentioned here last month, I've written about 150 new pages of comics, pretty much a whole new graphic novel. The working name for the piece is "El Vocho", referring to the nickname earned by the venerable VW bug in Mexico, where it remains one of the most popular passenger cars.

In the past, when working on a longer piece, I've either kept a lid on the work until it was ready to be published as a graphic novel, or I've issued a series of shorter comic books (as with my BugHouse series). Now, in the new media future, it makes a hell of a lot more sense to post the material as I create it. It will save me a lot of expense and effort, it will save readers money and frankly I expect it will be seen and read by far more people online than it would be in comic book format.

That being the case, I've created a blog for the sole purpose of posting El Vocho comics as I create them. Go ahead and click the El Vocho link to see the first installment.

It is worth mentioning, since I moved to Mexico almost eight months ago, I've been casting about for a project (really for a mode of working) that truly captivates and engages my best energies. I've wandered down a couple different alleyways with regard to characters and storylines, posting some web comics I was pretty happy with.
But frankly, something was missing. While I'm excited about new media/electronic media, I still burn & yearn to work with the long narrative. I also want my stuff to appear in print in a graphic novel format.
With El Vocho, I've created a compelling story that serves all of the aforementioned interests and needs. I will post it as I create it, it is a long narrative with complex characters and an overlay of several story arcs, and I will collect it as a print graphic novel when it's done.

Looking over the web comics/online comics landscape, I see that there are several sites that do a fine job of hosting and promoting web comics. I considered posting with one of these sites, but ultimately decided it was not for me. I prefer to maintain my own proprietary blog for posting web comics.

Each of these hosting sites has a list of requirements to adhere to in order to play ball with them. The most odious of these was that one must create a web comic for web use only (it was forbidden to post a graphic novel in progress). Hell, I don't need some skinny pimply paste-faced teenage web dweeb entrepreneur telling me what color socks to wear; I prefer to captain my own ship, come hell or high water! Hopefully, I can attract more than four viewers to each of my El Vocho posts. We'll see what happens! Stay tuned.

Friday, April 11, 2008

Bubbling Up from the Literary Underground


Just over a year ago, Manx Media published a fine first novel by Ben Tanzer entitled Lucky Man.
Now, Ben has gone electric with a fantastic online magazine featuring fine writing, poetry and AHT! It's called

This Zine Will Change Your Life


and I highly endorse it, it's just the type of endeavor that keeps well crafted, grass roots literature alive in a near post literate environment.
Here is Ben's spin on the new issue:

"This edition we have a killer love story by J.A. Tyler.

This piece will be up for two weeks and as with every piece going forward it has been matched-up with a photo and music by my collaborators on this project, Adam Lawrence and Jason Behrends respectively.

We hope you enjoy this edition and come back in the future. We also hope you will let people know that we are out there and maybe even link with us."

Steve again. Not only is Ben building momentum with This Zine Will Change Your Life, but he has a second novel practically in the can--you just can't stop this dude's creative overdrive!

Saturday, March 29, 2008

Stupid Tourist Tricks







Wow, what a crazy March it's been! I've seen three sets of visitors from the U.S., and I"ve happily turned into a tourist in my own back yard.
We're talking visits to the ruins at Mitla, Yagul, & Monte Alban (the latter at night by special arrangement!), country Mezcal factories, and of course the Silent Procession on good Friday in Oaxaca, mentioned in my last post. Wait, there's more, including visits to the "figuras de madura" (wooden animals) village of Arrazola, and the Rodolfo Morales museum in the town of Ocotlan.

We've also haunted plenty of great restaurants in Oaxaca, soaking up the local color & great food. My kids have been on a two week school break at the same time, so we've kicked back and soaked up the good vibes and good cheer. My birthday came in the middle of all this, and my friends Mats!? and Peri presented me with a GIANT CAKE from one of Oaxaca's finest bakeries, making it a memorable fifty one for this geezer boho.

It reminds me of something good that entrepreneurs often forget completely -- Vacations are good for you! I'm not quite the hard driving workaholic I was in my 20s, but I still forget to take time out. Thanks to all my great friends for the visits, (hugs & kisses to Carrie, Mats!?, Peri, Mikey and Marcia) forcing me to step out of my routine and have a ball.

During all of this, I've managed to pump out several jobs including a big order for a new client, so all remains covered in the world of this self employed Bohemian.

Tuesday, March 25, 2008

Who am I, and What am I Doing Here?



I'm sure almost nobody remembers the above line from the Vice Presidential debate before the '92 election, where Ross Perot's running mate, Admiral What's-his-face (with the ideal candidate helmet of white hair) uttered the once famous line. Fuck, that guy was a world class space cadet. What a fine moment of prime time it was. He sunk Perot's already slim chances with six seconds of perfect sound bite!

As for me, Who am I, and What am I doing here? Fuck if I know either! Right now, I'm listening to this.

And it is nicely ripping my face off, but actually I'm here to report on my self employed Bohemian activities for the recent stretch. This is what I've been doing: Nothing.

Okay, maybe not nothing. I've been paying enough attention to my screen printing business to keep the wheels churning. Me 'n my boys back in the states are making pretty prints for money, and all is well in the world of work.

The real news here in Oaxaca is that my Casa has been graced with a stream of lovable guests for the entire month of March. Fun has been had, ruins have been visited, mescal has been sampled. Well, more than sampled by certain guests!

Actually, for a few days the guests decamped to the Oaxacan coast long enough for me to sit down and write perhaps 150 pages worth of comics! It was my best sustained burst of comics writing in perhaps five years, the muse commandeered my psyche for the better part of a week and whispered a wonderful narrative in my ear--it was the best sort of writing for me, where I honestly just felt I was taking dictation from some disembodied source. Now I gotta sit down and draw the damn thing, but it will be a pleasure.
I'd certainly had the idea last fall & winter that I was gonna jump into the web comics biz--and I did, enough to get my feet wet. But I gotta say, I longed for the long narrative. It's my wife & it's my life (as Lou Reed once sang). Sometimes I try to forget, but I came to this mudball to draw comic books. Books! So here we go, fine with me.

Then what, the guests return, more visitors show up, and it is good! No lie, all the flow & traffic enhances the lives of my family and pumps up our energy. What the heck, the kids are on school vacation anyway.

So, it happens to be one of the biggest holidays of the year in Mexico, Semana Santa (Easter week). On Good Friday there is to be something called "the silent procession", a sort of parade acting out the stations of the cross.
Who knew these dudes would show up in this klansman/executioner regalia? Whoooo! Brings back the bad smells & bells of my childhood! Them crazy Catholics, they sure know how to hold a parade, let alone an inquisition, as per the above photos.