There are now more mobile phones than people in the United States, with Smartphones in the hands of more than 50% of mobile users. I've been looking at articles from the NY Times, Forbes and Inc, and they all report that mobile advertising and marketing is growing, uh, wicked fast.
I'm no expert on mobile marketing, but clearly it's time for custom T-Shirt printers (hey, that's me!) to add mobile to our marketing mix.
How are we gonna do that? Well, I'll take the easy way out and refer readers to some slick guys in Australia, Oz Promo TShirts, who've put in the work and have posted a darn good article about Mobile Marketing for Custom T-Shirt Printers. I note that most of their comments apply to small business as a whole.
Turns out we're shifting to making tools now (apps), not websites, to aid our marketing efforts.