Here is an interesting side note on my book publishing activities.
In 2006, I published 40 Hour Man, written by Stephen Beaupre and drawn by myself. We pressed about 1400 copies. To date about 800 have been sold. I worked hard to promote it, sending out 100 press copies, traveling to to the San Diego Comic Con, the Bay Area, Chicago and NYC. I did seven or eight radio interviews and left no stone unturned. The book was distributed by a book trade distributor. To date, it has not broken even. I'm pleased that it sold as much as it did, but would like it to sell more.
This week, I published Self Employment For Bohemians as a print on demand title. No traveling, no promo copies, no print run. Just viral marketing and manufacturing on a per order basis by a reputable POD house. So far one book has sold. I realize a profit of about three bucks plus from this. So the book is in the black.
Draw your own conclusions!